Social Media in the Age of #Resistance: Jimmy Grant, HRA
Cultural institutions have long recognized the value of a robust social media
presence. Whether using it as a tool to keep supporters updated on special events,
or as technology to bridge geographic divides, social media provides an efficient
platform to get a message out there for the world. In 2017, cultural institutions
demonstrated another important role of social media: advocacy.
One of the great adventures of working with technology is finding what uses lie beneath the original intended purposes. Besides getting to know the technologies and functions it posses, there are hours spent creating new and different ways to bring that technology to new groups to meet needs and serve groups of people potentially left out previously.
It took Lewis and Clark’s Corps of Discovery two years, four months, and ten days to reach the Pacific Ocean after leaving their winter camp in St. Louis. Along the way, the group mapped and surveyed thousands of landmarks; made countless zoological and botanical discoveries; met with members from dozens of Native American tribes; and proved plausible the Jeffersonian ideal that the United States could one day stretch from the Atlantic to the Pacific.
It seems like only yesterday (January of 2007 to be exact) that Steve Jobs stepped onto the stage of the Macworld Conference & Expo to announce to the world that Apple was releasing its most revolutionary product yet; the iPhone.